Successful fire service operational performance is based on sound organizational practices and principles. While the fire service has developed many of its own practices, we have also adapted successful techniques from other business models and cultures; some being be very interesting and unique, but still useful. This interactive discussion will detail how the Grateful Dead band and their business practices can improve fire department performance. Based on the book, “Everything I Know about Business I Learned from the Grateful Dead” by Barry Barnes Ph.D. Despite a perception that the band was a bunch of drug-fueled, psychedelic hippies, they were actually a very successful business organization. This program will provide an insight into how another business model can be used effectively in the fire service.