This course will provide fire service personnel with a comprehensive overview of the “Fire Is” fire safety education curriculum. The goal of this program, is not only reaching middle school-aged children as they begin to understand fire, but their parents/guardians and care givers as well. The curriculum is centered on a home-based learning system employing television, the internet and public volunteers to put a new face on fire safety. Session attendees will receive copies of the program, letters of endorsement from pilot schools in NJ who have heralded its success, a course curriculum guide, and simplified instruction on how to implement the program without taxing the schools’ current curriculum or teacher workload. The instructor will present the media and public views on how fire safety and the fire service are portrayed in the media to children and their families.